Why do businesses start?  The list of reasons is endless.  For us, the desire to start FLO revolved around solving a problem.  That problem was that good quality cycling wheels were expensive. We wanted to produce a cycling wheel that was as good as the best in the industry but cut the cost by up to 1/3.  Our Bike for a Kid and One Wheel One Tree programs are no different.  Both originated because we were focused on solving a problem.  Problem solving creates the excitement that makes each day at FLO incredibly enjoyable and drives the vision of our brand forward.  Our next stop forward is focused on a new problem.  A problem that we are very exited to try and solve.  

What’s Next for FLO?
For many years, we’ve explored new ideas for what could be next for FLO?  Over the years we worked on developing a power meter and mountain bike wheels but both projects came to an end as the industry changed.  In order to start something new, we had to find a problem we were both passionate about solving.  That passion has become developing a gravel wheel.  

Why Gravel Wheels?
The gravel industry is an exciting new sector that we find fascinating.  If you’ve even visited a gravel race like the Dirty Kanza you will understand what we mean when we say that most bikes look like they’d make a good fit for Frankenstein.  Random components from different disciplines are slapped together to make “the best” race bikes.  Recently, there have been a few companies who have released gravel specific bikes.  The Salsa Warbird is a prime example of one of these bikes.  We see the need for a gravel specific wheel and designing one has become our new focus.  

The Journey
If you’ve been around since the beginning of FLO you will remember that the development of our road wheels was chronicled on our blog.  The development of our gravel wheels will be no different.  So here’s to a new chapter at FLO.  While the vision for the wheel is clear, the wheel is for you.  We want you to join us on our journey and offer your input to help shape our new gravel wheel.  

Ride safe,


Join the Conversation


  1. Christopher,

    The prebuilt FLO 30s that we sell are intended for road use only. Our warranty discusses this.

    If you have any additional questions, please let me know.


  2. Looking forward to the new wheels and best of luck in your latest challenge.

    I have a gravel/endurance type bike that I use as a commuter/tourer. A pair of bomb-proof disc brake Flo wheels sounds like just the thing.

    I am hoping they will be available as just rims, because I'd like to lace up my own front wheel with a dyno hub.

  3. Iain Rad,

    We will be testing a long list of tires for rolling resistance and aerodynamics before we center around any specific widths for our design algorithm. At this point, we simply do not know. We will, however, be telling the design story as we advance so there will be lots of information to come.

    Take care,


  4. Gravel roads ARE roads.

    Reminds me of the Ksyrium Equipes that came OEM on my Kona cross bike; when I went to service them I saw in the manual that they are only meant for "road" use. Oops, guess no one mentioned that to Kona. LOL.

  5. Maybe I missed it, if so, regrets. Are you considering a 45 or 60 mm carbon rim option built for offroad/disc brake use as well? Because that would be awesome(r).

  6. There are quite a number of gravel rims out there now; pretty much any brand I can think of has a wide (19+ inner width), tubeless-ready, designed-for-disc rim. Not a reason not to enter the market, but it isn't an empty field. That said, the Flo30 is a great gravel rim. I built a set of Flo30 28/28 disc-only wheels that are going strong after 20+k miles of mixed surface (though mostly paved) riding. Improvements I would make would be removing brake track altogether, hopefully reducing weight a bit, and maybe consider an offset rim for better tension balance. And that's it, really. The width could maybe go up 1 or 2mm but the ~19mm inner width is pretty great. I still recommend considering the Flo30 to folks looking at gravel wheel builds.

  7. Hans,

    Thank you for your thoughts. We will definitely take those into consideration when designing our gravel wheels.

    Have a great day,


  8. Rov Scoville,

    Thanks for writing. We are still heavy into the research and design phase. We do not have a release date yet, but I would guess March would be too early for this project. We'll keep working as hard as we can to get these wheels out as soon as possible.

    Take care,


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