FLO Cycling – Our Next Adventure – Gravel Wheels

Why do businesses start?  The list of reasons is endless.  For us, the desire to start FLO revolved around solving a problem.  That problem was that good quality cycling wheels were expensive. We wanted to produce a cycling wheel that was as good as the best in the industry but cut the cost by up […]

FLO Cycling – Defining Consumer Direct Sales

When FLO started in 2011, we made the decision to sell our products via a consumer direct sales channel.  The industry standard at the time was to sell products through a retail bike shop, but for us, selling directly to the consumer made more sense. This became a key part of our business model.  So […]

FLO Cycling – Wheel Design Series Step 5 – Wind Tunnel Results

In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 5 of our five-step design process. To learn more about Steps 1-4, please check out the links below. FLO Cycling – […]

FLO Cycling – Wheel Design Series Step 1 – Data Collection

In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 1 of our 5 step design process. To learn more about Steps 2-5, please check out the links below. FLO Cycling […]

FLO Cycling – Wheel Design Series Step 2 – Data Analysis

In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 2 of our five-step design process. To learn more about Steps 1, 3, 4, and 5, please check out the links […]

FLO Cycling – Wheel Design Series Step 3 – 3D Modeling

In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and blog series covers the design process in detail. This is Step 3 of our five-step design process. To learn more about Steps 1, 2, 4, and 5, please check out the links below. […]

FLO Cycling – Wheel Design Series Step 4 – Optimization Algorithm

In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 4 of our five-step design process. To learn more about Steps 1, 2, 3, and 5, please check out the links […]