FLO Cycling – Why Selling Consumer Direct to International Customers Keeps Pricing Low

Our international customers often ask if we sell our products through international distributors or bike shops.  The quick answer is no. We are a consumer direct brand for many reasons.  Keeping the cost of our wheels lower for our consumers regardless of where they live is one of the biggest reasons. Some “consumer direct” companies […]

FLO Cycling – Import Guide – Importing FLO Wheels When Buying Internationally

FLO is a US based consumer direct brand. This sales model offers many benefits such as lower product cost and direct communication with our customers. (Additional information is outlined in our Consumer Direct Sales Article.  We understand there are some limitations as well. One of the most common questions we get from international customers is, “how do […]

FLO Cycling – Defining Consumer Direct Sales

When FLO started in 2011, we made the decision to sell our products via a consumer direct sales channel.  The industry standard at the time was to sell products through a retail bike shop, but for us, selling directly to the consumer made more sense. This became a key part of our business model.  So […]